Publications & Analytics

MTF Institute Report: The 10 Key Skills Fortune 500 Companies Demand from Their Future Leaders (2025-2030)

The CEO of 2030: An MTF Institute Report on the 10 Essential Skills Demanded by Fortune 500 Companies

The New Manager's First 30-Day Checklist: A Day-by-Day Survival Guide

You got the promotion. The congratulations have been shared, the new title is on your LinkedIn profile, and the first day is looming. A thrilling mix of excitement and sheer terror begins to set in. You’re officially a manager. Now what?

How to Become a Manager: A 5-Step Guide to Prepare for Your First Leadership Role (Even with No Experience)

You're a top performer. You consistently exceed expectations, you're the go-to expert on your team, and you know you're ready for the next step in your career: management. But there's a frustrating paradox. You look at job descriptions for management roles, and they all list the same requirement: "2-3 years of management experience." How do you get the experience if you can't get the job?

Beyond Watching: How to Use Active Learning to Transform Your Career (The MTF Method)

Let's be honest about a universal frustration with online learning. You enroll in a course, full of ambition. You diligently watch the videos, read the materials, and feel a sense of accomplishment as you complete each module. But a month later, when you try to recall a key concept in a real-world situation, it's gone. The knowledge has evaporated, leaving behind only a vague memory. This is not a personal failure; it is a failure of method.

The CEO's Operating System: 10 Decision-Making Frameworks to Master in 2026

The single most defining responsibility of any executive is the quality of their decisions. A junior employee might be judged on the quality of their work, a manager on the quality of their team's output. A CEO, however, is judged on the quality of their judgment. In a world of overwhelming data, constant change, and profound uncertainty, the ability to make clear, robust, and strategic decisions is not just a skill - it is the entire game. The pressure is immense. A single correct decision can unlock billions in value; a single flawed one can bring a company to its knees.

The Architecture of You: Why Learning is the Art of Becoming

Is there a part of you that feels a quiet longing for something more? It is a yearning for the profound joy of a discovery that suddenly illuminates your world, a whisper that reminds you of the person you have not yet become. This is an invitation... An invitation to answer that call, to rediscover the spark of a new beginning, and to embark on the most important journey of all: the exploration of your own uncharted potential.

How to Use AI in Your Digital Marketing Strategy: A 10-Step Guide for 2026

"Artificial Intelligence" has become one of the biggest and most intimidating buzzwords in the business world. You see it everywhere. You know it's important. You know it's the future. But what does that actually mean for your day-to-day work as a busy marketer or business owner? How do you move from reading about AI to actually using it to get real, measurable results?

The Top 25 Gemini Prompts for Marketers: Your Growth Library for 2026

Let's be honest. Every marketer on the planet is using Generative AI. But while most are getting generic, uninspired results, an elite few are using it to create brilliant strategies, generate high-ranking content, and build powerful campaigns that dominate the market. What's their secret?

The A-to-Z Glossary of Business & Office Management Terms (2026 Edition)

Have you ever sat in a meeting and felt like your colleagues were speaking a different language? They throw around acronyms like "KPI," "ROI," and "SOW," and while you nod along, you're secretly making a mental note to Google it all later. Don't worry—every professional has been there...

How to Become an Executive Assistant in 2026 (A Step-by-Step Guide for Aspiring Professionals)

You've seen them in movies and read about them in business articles—the indispensable, high-powered Executive Assistant (EA) who acts as the strategic right hand to a CEO or a top executive. They are the ultimate gatekeepers, the master problem-solvers, the professionals who operate with a level of grace and foresight that seems almost superhuman.